Our Stores

Originally opened in 2000 as a multi brand store called Surfrider, it became the first Billabong store in New Caledonia in 2008. It was turned into a Boardriders  store in 2022. Located in the heart of the Southern beaches in Noumea, it offers its customers the feeling of being in Surfers Paradise. This surf and skate style store (350m²) is serviced by the most passionate and caring sales people. Thanks to them the Billabong brand is today the most famous and fashionable brand in our French tropical country. 
Address : 153 route de l'Anse Vata, Anse Vata, Noumea
Tel : +687 254111 - bbav@bbg.nc 

Opened in 2014 as a Billabong store (350 m²), it was turned into our first Boardriders store in 2020. Located in the Northern periphery of Noumea in the fastest growing city of New Caledonia named Dumbea, it is nested in the biggest commercial center of the country called Centre Commercial Kenu In where the Carrefour hypermarket and a few other big chain stores offer their goods to all customers living north of Noumea on the main island.
Address : Centre Commercial Kenu In, Koutio, Dumbea
Tel : +687 442600 - bbki@bbg.nc 
This footwear store (100m²) is located nextdoor to our Billabong Anse Vata. It was opened in 2014 when we launched the Havaianas brand in New Caledonia. Our first Campus store offers the best thongs and sneakers brands to the young customers and their parents.
Address : 149 route de l'Anse Vata, Anse Vata, Noumea
Tel: +687 250099 - cpav@bbg.nc

This footwear store (160m²) is located in the Dumbea Mall Center. It was opened in April 2018 as the second and biggest Campus store of the BBG* group. It offers today the best thongs and sneakers brands to all.
Address : Galerie Dumbea Mall, Dumbea sur Mer
Tel: +687 416161 - cpdb@bbg.nc

This King Sports store (200m²) is located in the Dumbea Mall Center, next door to CAMPUS. It was opened in October 2019 as a Nike only store and turned into a multibrands store in 2023. It offers today the best of Nike, Adidas, Puma and other big sportswear brands to all.
Address : Galerie Dumbea Mall, Dumbea sur Mer 
Tel: +687 453035 - ksdb@bbg.nc


This Bike store (200m²) is located in the touristic area of South Noumea, Anse Vata. It was opened in June 2019 as the first store in the Bike industry of the BBG* group. It showcases today one of the most famous bike brand, Specialized, along with Orbea, and offers beautiful mountain bikes, road bikes, kids bikes and e-bikes to all.
Address : 154 route de l'Anse Vata, Anse Vata, Noumea
Tel: +687 285412 - contact@probike.nc