Our Brands > ELEMENT

The Element seed was planted in 1992. The goal was simple, to be the best in the most honest and ethical way possible. The Element team joined together to elevate what they all truly believe in. Today Element continues to create the art, direction and message on the constant path to bring progress to skateboarding. Element is more than a business; it is a family.
Since its humble beginnings, Element was created out of passion and an unwavering dedication to making a positive difference. The tree continues to grow while it respects its deepest roots and embraces the landscape of skateboarding, and the lifestyle that surrounds it. From team riders to advocates, and product to marketing, Element is all inclusive. Its mission is to lead not follow, and leave an imprint deep enough to keep making the world a better place.