Our Brands > BILLABONG

Billabong, the number one surf fashion brand worldwide, has been built on premium quality, innovation and forever listening to its core action sports consumer.
Founded by Gordon Merchant in 1973 by the world class breaks at Burleigh Heads, Billabong remains located just down the road on the Gold Coast, Australia where it all began. Now with major operations also in Irvine, California and Hossegor, France, Billabong is available across 100 countries.
Billabong’s team riders have a history that stretches back decades but the brand has focused on continuing to connect with a new generation, with digital strategies seeing a tremendous global social media growth across channels in the last couple of years.
On the WSL world tour the brand’s two marquee events have record viewership, and Kelly Slater (11 times world champ) pretty much summed it up in saying: “Well...I guess if you had to pick two events on tour to win, the Billabong Pipe Masters and the Billabong Pro Tahiti are probably at just about the top of any person’s list on the planet, right?”