Opened in 2000 as a multi brands store called Surfrider, it became the first Billabong store of New Caledonia in 2008. It was turned into a Boardriders store in 2022. Located in the heart of the Southern beaches of Noumea, it offers to its customers a taste of Surfers Paradise. This island lifestyle store (350m²) is serviced by the most passionate and caring sales people. Thanks to them the Billabong brand is today the most famous surf fashion brand of our French tropical country.