The name Havaianas is Portuguese for Hawaiians. The first pair of Havaianas was born in 1962, based on the traditional Japanese sandal known as the Zori. The texture of Havaianas rubber soles is one of the many details that make Havaianas unmistakable. By 1964 practically every worker in Brazil wore a pair.
Havaianas were traditionally only available in blue and white. However, in 1969 a production error produced a batch of green Havaianas, which ended up hitting the marketplace. The reaction was so positive that Havaianas seized the opportunity and started producing other colors.
The 90’s were a turning point for the brand. The trend of turning the Havaianas white downwards, leaving the colored part up, created sandals that seemed to have just one color. This was the inspiration for the launch of the Havaianas “Top” style now available in over 15 different colors.
The ’98 World Cup birthed of one of Havaianas best selling and notable styles—the “Brasil”. To celebrate the ‘98 World Cup, Havaianas launched a style with a small Brazilian flag on the strap which soon became an object of desire internationally.
Today Havaianas brand offer the most colorful styles, original prints and wanted thongs shapes.
Havaianas transcends being a household staple to making its own mark in the world of high fashion and is working with some of the biggest and greatest brands and designers from around the world.
Nowadays, Havaianas can be found in more than 60 countries where more than 200 million pairs are sold every year.