Who we are


BBG* is a holding company that owns and operates a number of businesses in the sportswear and footwear sectors on the main island of New Caledonia, a French atoll located in the South Pacific, halfway between Australia and Fiji.

The first retail store was created as a multibrand surfwear store back in 2000 in the Anse Vata, the largest beach and most touristic area in Noumea, the capital of New Caledonia.
The opening of the first Billabong flagship store in 2008 was the first step of further developments, resulting in the creation of a regional leader in the retail and distribution sectors of sportswear, footwear and bike industry, owning 7 retail stores, 5 online stores and exclusive distribution rights for 3 international brands in New Caledonia.

The group's brands now include : Billabong, Element, RVCA, Quiksilver, Roxy, DC Shoes, Kustom, Palmers, Sector 9, Havaianas, Nike, Adidas, Reebok, Puma, Vans, Converse, Timberland, Oakley, Arnette, Ray-Ban, Liive Vision, JS Industries, FCS, Specialized and Orbea.
Most of our brands are sourced from Australia and New Zealand in the Asia-Pacific region.
We love brands and we showcase them as if our stores were located in Paris or Sydney. We are very respectful of strict requirements for each brand identity and we are dedicated to providing the best visual merchandising in store.

Our goal is to provide the ultimate customer experience in New Caledonia.
Our keys to success are : best brands, great stores, best retail practices, passionate employees, loved and cherished customers.

The BBG* group operates 7 retail stores and 5 online stores :

The following brands are exclusively distributed by the BBG* group in New Caledonia :
  • Havaianas is the most popular thongs brand in the world, with more than 200 million pairs being sold every year.
  • Liive Vision is committed to building the highest quality surfing eyewear without the corporate price tag.
  • JS Industries has become one of the most known and respected names in the world of performance surfboard