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Converse began in 1908 in Malden, Massachusetts as a rubber shoe company specializing in galoshes. Soon after, Converse started using rubber to make sneakers. In 1920, Converse renamed their canvas basketball sneaker the "All Star." The name stuck. What didn’t stick was their intention. Converse made them to sink jump shots on the court. People wearing them, however, made them into something more… and started wearing these sneakers to do whatever they wanted. They played music, made art, skated the streets and kicked back. Converse owners customized them with pen, pins and paint. They made them their own. They did everything to them, and in them. They unleashed Converse sneakers' potential.
To this day, this spirit continues with all Converse sneakers. As soon as you put them on and start doing your thing, their true life begins. You define them. You determine their journey. They become a one-of-a-kind celebration of your individuality and self-expression. They become a part of you.
http://www.converse.com/